Unilever has successfully completed the acquisition of Wild, an innovative refillable personal care brand based in the U.K. Founded in 2020 by entrepreneurs Charlie Bowes-Lyon and Freddy Ward, Wild has made significant strides in the natural deodorant market by introducing reusable aluminum cases and biodegradable refills. This acquisition marks a pivotal moment in the efforts to reduce single-use plastic in personal care products. Bowes-Lyon expressed enthusiasm about joining forces with Unilever, stating, “We are thrilled to join Unilever, whose deep expertise and global reach will accelerate our mission to eliminate single-use plastic in bathrooms everywhere.” He emphasized that the company’s commitment to the refillable model is a strong affirmation that achieving sustainable change is not just feasible but indeed inevitable.”
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